We are still at the very beginning of a seismic shift in how the world discovers goods and services.

The reason is simple: the primary consumer of the internet has changed - from human to AI.

Today we are living through the first wave: the rise of information-retrieval agents like Google's AI and ChatGPT, answering our questions and shaping our decisions before we ever reach a website. As remarkable as this already feels, it is only the very beginning.

The next wave is taking shape now - agents that compare products and services at scale, accurately, and in a fraction of the time it would take any of us.

And the wave we are most excited for is the one that follows: agents that procure on our behalf. You want to book a physio in London on Thursday. The agent does the research - personalised and contextual to your needs - compares the options, books the appointment, and comes back with a receipt.

We are building the platform to manage and orchestrate this new world. And everything we build already assumes one thing: that this transition is inevitable.

Our focus is helping brands of every size navigate the change - and stay part of the conversation as it moves into the hands of AI.

We also see a rare opportunity: to build a truly AI-native company, one that charges based on outcomes. Our incentives are aligned with our customers' as tightly as they can be - we only get paid when we deliver the outcome we agreed to.

We could not be more excited about this transition. We are already working with large brands across the UK, the US, and beyond - and we are just as bullish on the Middle East, a region we see as central to our future and one we believe is positioned to lead in this new era.