Amplifyr - AI Search Visibility & LLM Traffic Analytics Platform

Documentation

Amplifyr MCP

What is Amplifyr?

Amplifyr gives AI assistants direct access to your brand’s AI visibility data. Ask questions in plain English and get instant answers on how your brand performs across AI models — including share of voice, industry rankings, KPIs, citations, sentiment, and the questions people are asking about brands like yours. You can also get methodology and platform explanations via the knowledge base when you need docs, not just live numbers.

No SQL. No dashboards. Just ask.

Prerequisites

- An active Amplifyr account — contact team@amplifyr.me to get access
- Claude.ai, ChatGPT, or any MCP-compatible AI assistant

Connecting to Claude.ai

1. Go to Claude.ai → Customize → Connectors → Plus icon → Add custom connector
2. Enter the name and MCP URL: https://mcp.amplifyr.me/mcp
3. Click Connect
4. Log in with your Amplifyr credentials
5. Claude will now have access to Amplifyr MCP tools

Note: Once Amplifyr is listed in the Claude connector

directory, you will be able to search for it directly instead

of adding it as a custom connector.

Note: Once Amplifyr is listed in the Claude connector

directory, you will be able to search for it directly instead

of adding it as a custom connector.

Connecting to ChatGPT

1. Go to chatgpt.com → your profile → Settings → Apps → Create app

(Note: you need to be in developer mode)

2. Fill in the following fields:

Name: Amplifyr

Description: Your brand's AI visibility copilot.

Server URL:

https://mcp.amplifyr.me/mcp

Authentication:

Select OAuth

3. Click Connect

4. Log in with your Amplifyr credentials

5. ChatGPT now has access to Amplifyr tools

Tip: When chatting in ChatGPT, make sure the Amplifyr app is

Enabled and added to the chat (via the plus icon) in your conversation to allow tool access.

Note: Once Amplifyr is listed in the ChatGPT apps

directory, you will be able to search for and connect it

directly without any manual configuration.

1. Go to chatgpt.com → your profile → Settings → Apps → Create app

(Note: you need to be in developer mode)

2. Fill in the following fields:

Name: Amplifyr

Description: Your brand's AI visibility copilot.

Server URL:

https://mcp.amplifyr.me/mcp

Authentication:

Select OAuth

3. Click Connect

4. Log in with your Amplifyr credentials

5. ChatGPT now has access to Amplifyr tools

Tip: When chatting in ChatGPT, make sure the Amplifyr app is

Enabled and added to the chat (via the plus icon) in your conversation to allow tool access.

Note: Once Amplifyr is listed in the ChatGPT apps

directory, you will be able to search for and connect it

directly without any manual configuration.

Available Tools

Tool

What it does

List Clients

Lists the Amplifyr brand accounts you have access to

List Views

Lists available data views and descriptions

Get View Schema

Returns column names, types, and descriptions for a data view

Performance & KPIs

KPIs, share of voice, industry rankings, rank/SOV timelines, overview metrics

Competitive Intelligence

Brand mentions broken down by AI model, platform, or prompt

Prompts & Query Analysis

Top tracked questions, query fanouts, and full prompt response text

Citation Analysis

Cited URLs, domains, site classifications, and citation intelligence

Brand Perception & Sentiment

Sentiment summary, sentiment over time, and theme analysis

Natural language analyst

Ask analytics questions in plain English — generates a secure, read-only query scoped to your organisation

Search knowledge base

Search Amplifyr methodology docs, metric definitions, playbooks, and platform guides

Time Ranges

You can use natural phrases like:
- Last 7 days
- Last 14 days
- Last 30 days (default if not specified)
- Last 90 days
- Specific ranges like January 2025 (example: Jan 3 till Jan 24)

Example Prompts

1. KPI Summary

Prompt

"Show me the KPI summary for my brand for the last 60 days."

Expected output

Returns total brand mentions, average rank, share of voice

percentage, number of competing brands tracked, total

prompts monitored, and sentiment breakdown (positive vs

negative) for the selected period.

Tools used: Performance & KPIs (kpis, overview). May also use

Brand Perception & Sentiment (sentimentSummary) for a fuller picture.

─────────────────────────────────────────

2. Share of Voice by AI Model

Prompt

"What is the share of voice distribution for my brand

across AI models in the last 90 days?"

Expected output

Returns brand mention counts and SOV percentage broken

down by each AI model (e.g. Gemini, GPT, Google AI Mode),

showing which platforms mention your brand most frequently.

Tools typically used: Performance & KPIs (models). May also use Competitive Intelligence (brandMentionsByModel) for deeper breakdown.

─────────────────────────────────────────

3. Top Questions

Prompt

"What are the top 10 questions people are asking about

brands like mine in November 2025?"

Expected output

Returns the most tracked prompts and questions across AI

platforms for that period, showing what users are asking

when brands like yours appear in AI responses.

Tools typically used: Prompts & Query Analysis (questions)

─────────────────────────────────────────

4. Available Date Range

Prompt

"What date range is available for my brand data since

I joined Amplifyr?"

Expected output

Returns the earliest and most recent dates for which

your brand's data exists in Amplifyr.

Tools typically used: Performance & KPIs (dateRange)

─────────────────────────────────────────

5. Methodology Question

Prompt

"How does Amplifyr calculate share of voice?"

Expected output

Returns a methodology explanation: SOV is calculated as

brand mentions divided by total query runs × 100. Because

multiple brands can appear in one AI response, percentages

do not sum to 100% — it is a mention rate, not a

traditional market share.

Tools typically used: Search Knowledge Base

1. KPI Summary

Prompt

"Show me the KPI summary for my brand for the last 60 days."

Expected output

Returns total brand mentions, average rank, share of voice

percentage, number of competing brands tracked, total

prompts monitored, and sentiment breakdown (positive vs

negative) for the selected period.

Tools used: Performance & KPIs (kpis, overview). May also use

Brand Perception & Sentiment (sentimentSummary) for a fuller picture.

─────────────────────────────────────────

2. Share of Voice by AI Model

Prompt

"What is the share of voice distribution for my brand

across AI models in the last 90 days?"

Expected output

Returns brand mention counts and SOV percentage broken

down by each AI model (e.g. Gemini, GPT, Google AI Mode),

showing which platforms mention your brand most frequently.

Tools typically used: Performance & KPIs (models). May also use Competitive Intelligence (brandMentionsByModel) for deeper breakdown.

─────────────────────────────────────────

3. Top Questions

Prompt

"What are the top 10 questions people are asking about

brands like mine in November 2025?"

Expected output

Returns the most tracked prompts and questions across AI

platforms for that period, showing what users are asking

when brands like yours appear in AI responses.

Tools typically used: Prompts & Query Analysis (questions)

─────────────────────────────────────────

4. Available Date Range

Prompt

"What date range is available for my brand data since

I joined Amplifyr?"

Expected output

Returns the earliest and most recent dates for which

your brand's data exists in Amplifyr.

Tools typically used: Performance & KPIs (dateRange)

─────────────────────────────────────────

5. Methodology Question

Prompt

"How does Amplifyr calculate share of voice?"

Expected output

Returns a methodology explanation: SOV is calculated as

brand mentions divided by total query runs × 100. Because

multiple brands can appear in one AI response, percentages

do not sum to 100% — it is a mention rate, not a

traditional market share.

Tools typically used: Search Knowledge Base

Troubleshooting

- Authentication required → reconnect integration
- No data found → expand date range
- Internal error → retry after 30 seconds
- Login issues → re-add connector

Data & Privacy

Data is scoped to your organisation. You cannot access other organisations’ data.
Privacy policy: https://www.amplifyr.me/privacy-policy

Support

Email: team@amplifyr.me
Response time: Within 1 business day

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