A brand tracks how it appears in ChatGPT and Google AI Overviews by asking the same real buyer questions on each platform over time. For every answer, it records whether the brand is named, where it ranks, which competitors appear, which pages are cited and how the brand is described, then rolls that up into share of voice (SOV). At Amplifyr we track this across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Claude, with coverage depending on plan. Echo, our 24/7 agent, reads that data alongside Google Search Console, Google Analytics 4 (GA4), server logs, Reddit and YouTube to find the gaps and produce the fix.
Karim Kamal, our founder and CEO, explains the shift in how people discover goods and services: “the primary consumer of the internet has changed: from human to AI.”
Pick a fixed question set
Start with the questions your buyers put to AI assistants, then hold them steady so each period compares like with like. Once you sign on with us, your visibility dashboard goes live and shows the queries being asked about your brand across AI search. Our Practitioner plan monitors up to 50 priority prompts each month, and our SMB plan tracks up to 150. For brands that sell in more than one language, our Enterprise plan adds native multilingual coverage, for example English and Arabic.
Mix branded prompts, such as “What does [Brand] do?”, with category prompts, such as “What are the best tools for [use case]?” Branded prompts show how AI platforms describe you. Category prompts show whether you appear at all when a buyer has not named you.
Why answers differ
Google’s guide to AI features says AI Mode and AI Overviews may use different models and techniques, so the responses and links they show will vary, and that AI Overviews often don’t trigger. OpenAI’s help page on ChatGPT search adds that ChatGPT can use location information to find local results. So track AI Overviews and AI Mode as separate surfaces, and run your questions from the market your buyers are in.
Trends beat snapshots
A single manual check is a sample of one, and one period on its own says little. Our key performance indicators (KPIs) include trend over time next to share of voice and position rankings. Log runs where no AI Overview appeared separately from runs where one appeared but did not name you, since those are different problems with different fixes.
Mentions and position
We break brand mentions down by AI model, platform or prompt. For a selected period we report total brand mentions, average rank, SOV, the number of competing brands tracked and total prompts monitored.
Questions and fan-outs
We also show the top tracked questions and query fan-outs. Google says AI Overviews and AI Mode may use a query fan-out technique, issuing multiple related searches across subtopics and data sources to develop a response.
Share of voice
We calculate SOV as brand mentions divided by total query runs, multiplied by 100. Several brands can appear in one AI response, so the percentages across a category do not sum to 100%. It is a mention rate, not a traditional market share.
Named but not linked
An answer can name your brand while citing someone else’s page. The mention is yours; the link points elsewhere. Our citation analysis lists cited URLs, domains, site classifications and source frequency, so you can see which websites AI responses cite most in your category.
ChatGPT’s Sources panel
In ChatGPT, responses that use web search may include citations, and selecting Sources, when available, shows the cited sources and other relevant links. That is the view a buyer sees, and it is where a third-party page can stand in for your own.
Sentiment and accuracy
A mention can still get the facts wrong. Our sentiment tools give an overall summary, sentiment over time and theme analysis, covering how AI platforms describe your brand and the topics they attach to it. OpenAI warns that search results and citations “can be incomplete, outdated, or incorrect”, so read what each answer says about you, not only whether your name appears.
Counted in Search Console
Google counts sites that appear in AI Overviews and AI Mode in the overall search traffic in Search Console, reported in the Performance report within the “Web” search type. To be eligible as a supporting link in AI Overviews or AI Mode, a page must be indexed and eligible to be shown in Google Search with a snippet.
The generative AI report
Search Console’s generative AI performance report shows impressions for AI Overviews and AI Mode, grouped by page, country, date and device. An impression is a time a link to your site was shown in a generative AI feature on Google Search. Google introduced the report on 3 June 2026 and, as of 31 August 2026, had rolled it out to all websites worldwide. Hillel Maoz, Search Ecosystem Engineering Manager, and Moshe Samet, Product Manager Lead, Search Console, wrote in Google’s Search Central announcement that the reports exist “to help you understand your site’s visibility within generative AI features on Search.”
What the report cannot show
The report counts links to your site. It does not show which brands an answer named or in what order, so a competitor can be recommended first in an AI Overview that also links to you. Use it alongside your tracked questions, not in place of them.
Two GA4 channels
In GA4’s default channel group, the AI Assistant channel covers visits from sources like ChatGPT and excludes Google’s AI Overviews and AI Mode. Clicks from those two land in Organic Search with ordinary Google results. GA4’s default channels do not separate them, so pair it with Search Console’s generative AI report.
OpenAI’s crawlers
Server logs show which OpenAI agents reach your pages. OpenAI’s crawler overview includes OAI-SearchBot, used to surface websites in ChatGPT’s search features; ChatGPT-User, which may visit a page when someone asks ChatGPT a question; and GPTBot, which crawls content that may be used to train OpenAI’s foundation models. To be eligible for ChatGPT search, a site has to allow OAI-SearchBot and accept traffic from OpenAI’s published IP addresses. Even then, OpenAI says placement is not guaranteed, and a bot visit confirms access, not a mention.
Echo finds and drafts
Echo runs in the background and looks for gaps such as a competitor cited where you aren’t, a question AI answers without you, or a page models can’t retrieve. Each gap comes with a next step ranked by impact, and Echo produces the output, from drafted content to retrieval fixes, ready for your team to review.
Ask through MCP
Our Model Context Protocol (MCP) tools connect Claude.ai, ChatGPT or any MCP-compatible assistant to your brand’s AI visibility data. You ask in plain English and get answers on share of voice, industry rankings, citations, sentiment and the questions people ask about brands like yours.
Book a demo to walk through your question set with our team.
References
● Google Search Central. “AI Features and Your Website.” https://developers.google.com/search/docs/appearance/ai-features
● Search Console Help. “Generative AI performance report (Search).” https://support.google.com/webmasters/answer/16984139?hl=en
● Google Search Central Blog. “Introducing Search Generative AI performance reports in Search Console.” https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports
● Analytics Help. “Default channel group.” https://support.google.com/analytics/answer/9756891?hl=en
● OpenAI Help Center. “Searching the web with ChatGPT.” https://help.openai.com/en/articles/9237897-searching-the-web-with-chatgpt
● OpenAI. “Overview of OpenAI Crawlers.” https://developers.openai.com/api/docs/bots
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